Although sometimes cringe-worthy examples of global marketing bloopers are a useful way to understand that we are not all equal. For any company or firm to conduct a marketing campaign abroad must take language and cultural differences seriously.Below provided a Top 20 Marketing & Communications shock throughout the globe.1) The Japanese company Matsushita Electric has launched a new Japanese PC Internet users. Panasonic has created the new web browser and had received a license to use the cartoon character Woody Woodpecker as an interactive guide on the Internet. The day before the huge marketing campaign, Panasonic has made his mistake and pulled the plug. Why? The ads for the new product with the slogan "Touch Woody – The Internet Pecker." The company has realized his error only when intercultural embarrassed to explain what America "touched Woody Pecker's" could be interpreted as "2) The Swedish giant IKEA furniture in any kind of agreement on the name" FARTFULL "for one of its new desks.3) In late 1970, Wang, the American computer company could not understand why its branches in the UK have refused to use his latest slogan "Wang Cares". Of course, for English ears sounds too next to the "balls" that would not really give a very positive image to any company.4) "Traficante" and Italian mineral water found a great reception in the underground world of Spain. In Spanish translates as "dealer" 5) In 2002, Umbro the UK sports manufacturer had to withdraw its new trainers (sneakers) called the Zyklon. The company has received complaints from many organizations and individuals in what was the name of the gas used by Nazi regime to murder millions of Jews in concentration camps.6) Sharwood, a producer of food in the UK, spent 6 million on a campaign to launch its new "Bundh sauce. He has received many calls from Punjabi speakers bundh telling them that "it sounded like the Punjabi word for" ass ", 0.7), Honda presented its new car 'Fitts' in the Nordic countries in 2001. If they had taken the time to undertake cross-cultural marketing research found that "Thick" was an old word used in common parlance to describe a woman's genitals in Swedish, Norwegian and Danish. Ultimately, it renamed Honda Jazz American Motors tried to market its new car, the Matador, based on the image of strength and courage. However, Puerto Rico the name means "killer" and was not popular on dangerous roads in country.9), Procter & Gamble used a television commercial in Japan that was popular in Europe. The ad showed a woman bathing, her husband entering the bathroom and touching. The Japanese considered this ad an invasion of privacy, misconduct, and bad taste.10) Leona Helmsley should have done homework before he approved a promotion that compared her Helmsley Palace Hotel in New York comparable to the Taj Mahal – a mausoleum India.11) One Production wrapped in packs of four golf balls golf balls for the practice of buying in Japan. Unfortunately, the pronunciation of the word "four" in Japanese sounds like the word "death" and items packaged in fours are unpopular.12) Pepsodent tried to sell its toothpaste in Southeast Asia, stressing that "whitens teeth. "They discovered that the natives chew betel blacken teeth are attractive.13) The company announces eyeglasses in Thailand by a series of cute animals wearing glasses. The announcement was a poor choice since animals are considered a form life and low self-respect not to wear anything worn by Thai animals.14) refreshments were sponsored by a contract in Mexico. He was surprised that her sales pitch was greeted with laughter, and then embarrassed when he learned that Fresh is slang for "lesbian." 15) Kellogg had to rename its Bran buds cereal in Sweden when he discovered that the name roughly translated to "burned farmer. "16) When PepsiCo announced that Pepsi in Taiwan with the announcement" Come Alive with Pepsi "they had no idea it would be translated into Chinese as" Pepsi brings your ancestors from the dead. "17) Coors put its slogan, chicken slogan," Turn It Loose ", in Spanish, where it was read as the translation